The brand is launching a new cupcake and, much to our clogged arteries content, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blog posts (ahem, want to send me some cupcakes Little Debbie??) and the giving away of two Smartcars. From October 11 through December 12, a truck filled with branded Smart cars will stop in Washington, DC, Philadelphia, New York City, Boston, Manchester, NH, Hartford, CT, Scranton, PA, Pittsburgh, Cincinnati, Detroit, Chicago, St. Louis, Atlanta, Miami, Tampa, Orlando, Houston, Dallas, San Antonio, Phoenix and Los Angeles.

“Our goal was to create a bigger-than-life campaign that could be leveraged across every medium imaginable,” says Luckie & Co. Executive Vice President/Creative Director Brad White. “Who could resist a Smart Car wrapped like a Little Debbie Cupcake? Come to think of it, who could resist a Little Debbie Cupcake?”