How Smart Can Make An Impact in the USA

admin — Thu, 29 Jan 2009 17:37:43 +0000

In America, we generally like our automobiles big, loud and fast. So how can the people at SMART think their tiny, fuel efficient fortwo will sell in the United States? Outside of major metropolitan areas like New York and Los Angeles few people may think they have any need for a Smart Car. Luckily, we’ve thought of a few ways Smart advertisers can win the ~~wallets~~ hearts of American car buyers.

Make Smart fortwo Seem Bigger

The whole concept of the fortwo is a comfortable two-seater that’s doesn’t bother with extra space for passengers, or cargo for that matter. But you can still give the appearance that a Smart is larger than life. Why not throw some 3 ft tall rims on your Smart, along with a rope ladder, and take on any Chevy Blazer on the road.

Make Smart Faster

Your average fortwo reaches a top speed of 70 miles per hour. Not bad if you’re trying to merge into rush hour traffic. We like to get where we have to be fast – no time for waiting. If special edition fortwo cars came with an enhanced sports car engine they may gain popularity – at least in the Midwest.

Can a Smart Car be Patriotic?

Smart Cars seem very European to some. Try introducing a camouflaged or American flag painted fortwo, maybe have its horn blast “God Bless America.”

Compare Smart Cars to Petite Girls

What do car, beer and body spray commercials all have in common? Skinny hot girls. If you surround a Smart Car with enough bikini clad chicks and take a picture, you’ll at least grab someone’s attention.

Is she sitting in a Smart? Does anyone care?

Little Car, Big Balls